Over the past 12+ years, I delivered innovative & award-winning digital solutions for international companies and startups in Silicon Valley and Canada designing for a wide diversity of users.
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Because of my experience leading challenging and ambiguous projects I feel comfortable tackling new projects and building a future vision of 0→1products with my team.
I have experience leading design efforts that explore delightful Social, Visual Search, and Shopping experiences in the ambiguous and yet-to-be-defined next generation of emerging tech and 3D interaction. Always trying to influence & inspire cross-functional teams by showcasing vision prototypes and collaborating with them to ideate new paradigms and interaction models for Mobile App, AR, or Voice Assistant.
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Due to my background in Industrial Design, I consider the whole context and activities a user does before and after interacting with the digital experience in addition to the ergonomics.
My experience in Fashion gave me solid experience in Ecommerce, Branding, Visual Design, and Trend Analysis.
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I'm Ana Sofia
Sr. Product Designer
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I’m thrilled to design, lead, and build beautiful and cutting-edge experiences focusing on meaningful research, visual aesthetics, emotional design, and unobtrusive engaging user experience.
I'm constantly pushing myself to bring fresh ideas and solutions, excelling in collaboration and consistently experimenting with new tools and techniques to improve my work, design process, and achieve innovation.
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I'm a very versatile and multi-faceted Designer with experience working with multi-cultural cross-functional teams.
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This allows me to have a holistic approach to design and a strong design process.